Don’t Create Content for Money. Here’s Why.
- tigsbits
- Mar 26
- 2 min read
If you’re on social media in Louisiana, especially around food and local spots, you’ve probably seen Tory Lemoine pop up on your feed. She’s built a following by just being herself, sharing what she actually enjoys, and supporting local businesses without getting caught up in all the drama that comes with being online.
In this episode, we get into how she got started with content creation long before TikTok was even a thing, just making videos for fun and figuring it out as she went. What started as random posts eventually turned into something real once people started paying attention and businesses began reaching out.
One of the biggest takeaways from this conversation is simple: don’t create content just to make money. That mindset is one of the biggest mistakes new creators make. The people who actually grow are the ones who enjoy what they’re doing and stay authentic. You can feel the difference immediately.
We also talk about how social media has changed, how to find your voice online, and what new creators should actually focus on instead of chasing trends. Tory breaks down why personality matters more than anything long-term and why trying to “look like a creator” usually backfires.
We also had a real moment in the middle of the conversation talking about personal life experiences and how social media can connect people in ways you don’t expect.
Of course, we get into trolls, negativity, and how to handle it without turning your page into a daily argument. The answer is pretty simple: don’t feed it.
And we wrap things up with the Tigs Blitz, talking crawfish dust, gumbo takes, king cake out of season, and even some 80s hair band talk.
This was one of those conversations that just flowed, and you can tell there’s a lot more thought that goes into content creation than people realize.
Watch the full episode above.
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